[c_heading]Location-Based Services Solution[/c_heading]
Data Sheet
White Paper
Solution Brief

Drive Efficiency and Customer Engagement

Location, location, location: it’s not just for real estate anymore. If you’re going to make the most of your venue, it’s time to start measuring location in meters rather than miles.

Here’s the deal: regardless of the space you operate (convention center, retail store, campus, public stadium), your users are on their mobile devices. Take a step back and look at this phenomenon for what it is: a brand new channel to give more value to and get more value from your visitors.

With Wi-Fi location services, you can better understand and engage with visitors as they move through your space. All of a sudden, each mobile connection becomes an opportunity to influence decisions at the point of purchase, tap into new revenue streams and deliver better customer experiences.


Hitting the SPoT

Ruckus Smart Positioning Technology (SPoT™) LBS provides key data, such as footfall traffic visualization via heat-map by zone, floor, and venue. Ruckus SPoT LBS can be deployed as a cloud-subscription service, or as Virtual SPoT, a virtualized instance of SPoT deployed on-premises or in a customer’s data center for a without any reoccurring costs.

Level of Service

SPoT Point

Detects client locations in real-time through drop-pin analytics, within a range of 3-10m at 80% confidence. Ideal for high-density deployments.

Unlock New Revenues with Presence and Context-Aware Engagement

Ruckus Smart Positioning Technology (SPoT™) can help you track and visualize footfall traffic throughout your venue. Combine it with partner solutions from AisleLabs, Purple, Cloud4Wi, Encapto and others to engage with visitors in real time, based on where they are and what they’re doing in your space. So you can get your message out exactly where and when it matters most.

Recover Student and Guest Notebooks and Tablets

On any large campus—academic, healthcare or enterprise—people are using all manner of institutional or IT-owned devices. And those devices have a tendency to disappear. Wouldn’t it be nice to know exactly where they are at all times? With Ruckus SPoT asset tracking, you can easily see and manage all of your devices in real time to reduce theft and loss.

LBS Ecosystem Program

Ruckus LBS offers engagement APIs that key ecosystem partners can leverage to develop mobile applications with location intelligent features. Several key ecosystem partners include AisleLabs, RaGaPa, SkyFii, and Purple Wi-Fi.

Mobile Application

Download now for iOS or Android.

Taken a look at your TripAdvisor ratings lately?

If things are looking ugly, there may be a simple explanation: bad Wi-Fi. 83 percent of hotel guests take the time to report a bad Wi-Fi experience, and 36 percent won’t rebook if they had one.

You can invest all you want in snazzy rooms and fancy lobbies. If your guests can’t get a strong, consistent wireless connection — for all their devices and multimedia applications, everywhere on your property — they won’t be coming back.

Don’t stress though, Ruckus has you covered. There’s a reason why 70 percent of the hospitality market — and 86 percent of the world’s luxury properties — rely on Ruckus Smart Wi-Fi. We can help you deliver world-class wireless connectivity that your guests can brag about.